B2Bselskap

A B2Bselskap is a company that sells products or services primarily to other businesses, government agencies, or institutions rather than to individual consumers. Transactions in this space typically involve larger order values, longer decision cycles, and formal procurement processes.

Typical offerings include physical components, industrial equipment, IT services, software platforms, and professional services such as consulting or outsourcing. Revenue models include direct sales, channel partnerships, subscriptions (for example software-as-a-service), licenses, and project-based fees. These firms often focus on delivering integrated solutions that may require customization, installation, and ongoing support.

Marketing and sales emphasize value creation and risk reduction, with a defined decision-making unit. The sales cycle is often longer and more consultative than in B2C markets, and success depends on demonstrating total cost of ownership, return on investment, and measurable outcomes. Relationship management and service levels are important competitive differentiators. Distribution through distributors, resellers, or system integrators is common to reach business buyers.

These firms operate domestically or internationally, requiring careful contract management, multilingual support, and currency considerations. Performance is typically tracked with metrics such as revenue growth, gross margin, customer lifetime value, and churn rates.