4711

4711, commonly known as 4711 Original Eau de Cologne, is a fragrance brand and product originating in Cologne, Germany. It is one of the oldest continuously produced fragrance brands in the world and remains associated with the classic notion of real Cologne.

History and origins: The scent that would become 4711 began as Eau de Cologne created by Giovanni Maria Farina, an Italian-born perfumer, in Cologne in 1709. Farina’s fragrance quickly gained popularity across European courts and households. The numeric brand name 4711 was adopted later and became the enduring label used on bottles and marketing materials. The exact origin of the digits is a matter of tradition and legend; explanations range from a historic address to an internal catalog number, but the association with the brand endures.

Composition and fragrance profile: The original formulation blends citrus oils—bergamot, lemon, and orange—with herbal notes such as lavender, neroli, and rosemary, suspended in a light alcohol base. The result is a fresh, lightly scented fragrance typical of traditional eau de Cologne, designed to be refreshing and versatile for daily use.

Bottle and packaging: 4711 is famously associated with a recognizable green glass bottle and a straightforward label. The branding has remained relatively consistent over time, with variations in packaging and adaptions to modern markets, while retaining the clear “4711” identity and the inscription Echt Kölnisch Wasser.

Modern status: Today, 4711 remains in production and is marketed worldwide. While ownership and production arrangements have changed through the years, the brand continues to symbolize a historic Cologne fragrance and remains a common reference in the category of eau de Cologne.