fresh

Fresh is an English adjective used to describe something recently produced, new, or not stale. It can refer to food, air, water, or ideas, and is also used as a proper noun in product names or media titles.

In commerce, freshness is a key attribute for perishable goods. Labels such as 'use by' or 'best by' dates reflect estimates of freshness, while packaging, refrigeration, and supply chain logistics aim to preserve it. The concept underpins quality control, consumer expectations, and pricing in markets ranging from groceries to processed foods.

In culture, Fresh is the title of multiple works. Notable films include Fresh (1994), a crime drama directed by Boaz Yakin about a young boy in Brooklyn; and Fresh (2022), a thriller about a woman who encounters a disturbing online date. In music, several songs carry the title Fresh, including Kool & the Gang's 1979 hit; other artists have released tracks with the same name.

Brand usage: Fresh is a cosmetics brand founded in 1991 by Lev Glazman and Alina Roytberg, known for skincare, fragrances, and natural-inspired products. The name is also used by other companies and products across food, retail, and fashion, reflecting the broader sense of freshness.