0like

0like is a term used in online discourse to describe a social media post that has received no likes or other affirmative engagement within a defined time window. It is not an official metric on any platform; rather, it is a colloquial label used to discuss low engagement and its implications for reach and perception of content. The term is platform-agnostic and can apply to posts across different services, including photo, video, and text-based formats.

In practice, 0like is often used in analyses of engagement patterns, algorithmic amplification, and audience behavior. Researchers and analysts may compare 0like posts with more engaged content to explore factors such as timing, audience size, content type, and presentation. Creators and marketers might reference 0like when diagnosing why a post failed to resonate or when testing changes in posting strategy, topics, or aesthetics.

Several caveats accompany the concept. Zero likes can arise from factors unrelated to quality, such as niche audiences, limited reach, poor timing, platform changes, or temporary visibility issues. Some platforms also obscure or vary the visibility of engagement metrics, which can complicate interpretation. Consequently, 0like should be understood as a descriptive label for a specific engagement outcome rather than an assessment of value.

See also: engagement, reach, impressions, algorithmic content ranking.