viewoften
Viewoften is a metric used in user analytics to quantify how frequently a user views a given item, page, or component within a defined time frame. It is designed to highlight repeated engagement with the same content, complementing measures such as total views and dwell time. The term is informal and not a standardized industry metric; practitioners may define it differently depending on context.
Calculation commonly involves counting the number of view events by a user for the target item inside
Applications include content prioritization, recommendations, feature validation, and experiment analysis. A high viewoften score can indicate
Limitations include sensitivity to bot traffic, reloads, and automated testing, as well as ambiguities over what
See also: page views, engagement metrics, dwell time, frequency, recency, views per user.