upplevelsebaserat

Upplevelsebaserat is an adjective used to describe approaches, offerings, or methods that are based on or centered around experiences rather than purely theoretical or informational content. The term is often employed in Swedish discourse to signal a focus on immersive, participatory, or emotionally engaging elements in learning, services, marketing, and product design. It is closely related to concepts such as experiential learning and the experience economy.

In education and training, upplevelsebaserade or experiential approaches emphasize active participation, practice, and reflection. Learners engage with real tasks, simulations, or problem-solving activities that connect theory to real-world situations, with the aim of deepening understanding, skill development, and retention. This aligns with broader educational models that privilege learning by doing and contextualized application.

In business, marketing, and service design, upplevelsebaserade strategies seek to create memorable encounters for customers. Companies design experiences—such as events, immersive brand interactions, or hands-on demonstrations—that differentiate offerings, enhance perceived value, and foster emotional resonance. In tourism and culture industries, experience-based variants focus on immersive activities, storytelling, and participatory tours that go beyond traditional commodity-based models.

Benefits of upplevelsebaserat approaches include higher engagement, improved learning outcomes, and stronger customer loyalty. Challenges can include higher resource requirements, measurement of outcomes, and ensuring accessibility for diverse participants. The term is most often used in Swedish contexts but corresponds to international discussions of experiential learning and the experience economy.

See also: experiential learning, experience economy, experience design.