undersetting

Undersetting is a term used in the field of typography to describe the process of setting type below the baseline of a line of text. This technique is often employed to create a visual hierarchy in text, where certain words or phrases are emphasized by being placed lower than the main body of text. Undersetting can be used to draw attention to specific words or to create a more dynamic and engaging layout.

The term "undersetting" is derived from the concept of "underscore," which is a punctuation mark that appears below the baseline of a line of text. By extending this idea, undersetting involves physically lowering the type below the baseline, often by a small amount, to achieve the desired effect.

This technique is commonly used in headlines, titles, and other display type to create a sense of movement and energy. It can also be used in body text to emphasize certain words or phrases, making them stand out from the rest of the text.

Undersetting should be used sparingly and with care, as overuse can make the text difficult to read. It is important to consider the overall design and readability of the text when deciding whether to use undersetting. In professional typography, undersetting is often used in conjunction with other techniques, such as tracking, leading, and kerning, to create a balanced and visually appealing layout.