typographyto
Typographyto is a term used in design discourse to describe a family of techniques that treat typographic forms as data to generate dynamic, interactive, or parametric outputs. It is not a single software package but a workflow combining type design, programming, and interaction design to extend typography beyond static compositions.
The concept emerged in the 2010s as designers explored generative typography and data-driven displays. It gained
Core ideas include viewing glyphs and font features as variables, using grammars or rules to morph shapes,
Typical applications include kinetic typography for video, interactive data visualizations, responsive type systems, and experimental posters.
Reception to typographyto is mixed. Proponents highlight its potential to reveal relationships between form and meaning