tvdistribution

TV distribution is the process of delivering television content from producers to audiences through a variety of platforms. It includes packaging, rights management, encoding, and transmission, as well as the strategies used to place programs in front of viewers. Distribution spans traditional broadcast, cable and satellite networks, and digital and streaming services, including international sales and on-demand platforms.

Traditional broadcast networks transmit via terrestrial or satellite signals to licensed affiliates and local stations. Cable and satellite operators distribute channels to subscribers through bundled or à la carte packages. Over-the-top platforms deliver content directly over the internet, including streaming services, AVOD, SVOD, and hybrid bundles. Revenue comes from affiliate fees, subscription fees, advertising, and licensing deals.

Content owners grant distribution rights by territory, platform, and term. Distribution windows include linear broadcasting, catch-up or on-demand viewing, and streaming exclusivity. Rights management, simulcast arrangements, and geographic licensing influence availability, pricing, and release timing across regions and platforms.

Content is encoded, compressed, and transmitted via terrestrial, satellite, fiber, or internet networks. Digital rights management and watermarking protect works. Delivery relies on standards such as ATSC or DVB for broadcast and protocols like HLS or DASH for streaming, often supported by content delivery networks to scale demand.

The distribution landscape is increasingly fragmented, with growth in global streaming, localized content, and sports rights competition. Localization, including subtitling and dubbing, affects reach. Regulatory frameworks influence spectrum use, must-carry provisions, and cross-border licensing in some regions.