tuotepuutetta
Tuotepuutetta, or "product fatigue," refers to a psychological phenomenon where consumers experience diminishing interest or satisfaction with a product, brand, or even an entire product category over time. This condition often arises due to overexposure, repetitive marketing, or a lack of innovation, leading to reduced engagement, declining sales, or negative perceptions among consumers.
The concept is closely related to market saturation, where consumers feel overwhelmed by the abundance of similar
Product fatigue can also affect businesses, as sustained demand declines despite marketing efforts. Companies may respond
Research in consumer behavior suggests that fatigue is influenced by factors such as brand loyalty, perceived