reengage

Reengage is a verb meaning to engage again after a period of disengagement. It can refer to reconnecting, renewing involvement, or resuming activity. The term is commonly written as reengage, with the alternative form re-engage also used. The prefix re- indicates repetition or renewal, applied to engage, which implies participation, contact, or commitment.

In personal relationships, reengaging describes renewing contact or interaction after a lapse. In business and marketing, organizations seek to reengage customers who have become inactive, using targeted outreach, personalized messaging, and incentives to revive activity. In education and human resources, programs may aim to reengage students or employees who have disengaged from learning or work responsibilities.

In technology, reengage can refer to restoring a connection or resuming a workflow after a pause, such as reengaging a user in an app or reengaging a chatbot conversation. In military or security contexts, reengaging describes attacking or engaging a target again following an initial engagement or line of contact.

Reengagement is the noun form. The term is widely used across fields, and its precise meaning depends on context, but it generally connotes renewed participation rather than creation of something new.