trovi

Trovi is a name used by a family of browser hijackers and associated search engine components that emerged in the early 2010s. It is generally classified as potentially unwanted adware rather than a legitimate search service. Trovi-based software is typically distributed through freeware and shareware bundles, where the installer deceptively modifies browser settings to install a Trovi extension or plugin and set trovi.com as the default homepage and search provider.

Once installed, the Trovi component may intercept search queries and redirect them to trovi.com, often inserting sponsored results and advertisements into search results or new-tab pages. It may track search terms and browsing activity to tailor ads and may alter browser behavior across multiple web browsers. The network behind Trovi has been described by security researchers as a source of ad-supported content and revenue through user data and affiliate links; privacy concerns have been raised due to data collection and lack of transparency.

Removal and recovery: Trovi is generally considered difficult to remove because it can hide within legitimate-looking programs or browser extensions. Users are advised to run a reputable anti-malware scan, uninstall suspicious programs from the control panel, remove Trovi extensions from each browser, and reset browser settings to defaults. In persistent cases, manual cleanup of registry entries and shortcut targets may be required.

See also: browser hijacker, adware, potentially unwanted program.