toonivaliku
Toonivaliku is the process of selecting and organizing color tones for a design or artwork, and the resulting palette that guides visual decisions. The term derives from Estonian: toon meaning tone or color, valik meaning selection. Toonivalik encompasses hue, saturation, brightness, and the relationships among tones to create harmony, contrast, and legibility across media.
In practice, toonivaliku follows several common palette structures. Monochromatic palettes use variations of a single hue;
Key considerations include readability and contrast, especially for text or interactive elements; cultural associations and symbolism
Tools and workflows commonly used to develop toonivaliku include color pickers, swatch libraries, and CSS or
See also: color theory, color palette, color harmony, WCAG, branding.