tähelepanukõlvateks
tähelepanukõlvateks is an Estonian term that translates roughly to “for attention spikes” in English. It is used primarily in the fields of marketing, media studies, and behavioural analytics to describe intentional tactics or events designed to create sudden, noticeable increases in user attention or engagement. The concept is rooted in the observation that human attention is a limited resource, and that marketers, content creators, and platform operators can influence where and when this resource is allocated by introducing moments of heightened interest.
The term first appeared in Estonian research literature in the early 2010s, coinciding with the explosive growth
Key strategies associated with tähelepanukõlvateks include the deliberate placement of high‑contrast images, the use of time‑sensitive
Critics of the approach point out that attention spikes can be perceived as manipulative or intrusive, potentially