storydriving
Storydriving is a design and communication approach that places narrative at the center of how products, services, and experiences are planned and evaluated. A guiding narrative—its characters, goals, conflicts, and resolution—anchors the features, content, and interactions developed for a target audience.
Process: Start with a target audience and a narrative spine. Build a simple story arc—setup, challenge, progression,
Applications: In product design, onboarding, and training, storydriving guides users through goals. In marketing, a brand
Benefits and considerations: The approach can boost engagement, comprehension, and motivation, and provide coherent context for
Relation to related concepts: Storydriving intersects with narrative design, scenario-based learning, game design, and user experience