standardfarger

Standardfarger, or standard colors, are predefined sets of colors used across media to achieve consistency and interoperability. They are typically defined in color systems, palettes, or brand guidelines, and are chosen to reproduce reliably on screens, printers, signage, and products.

Common color standards include digital color models such as RGB and sRGB, used for screens, and CMYK used for printing. In practice, organizations often refer to specific color systems: HTML/CSS color names and hex values for web; Pantone Matching System for print and product design; RAL for paints and finishes; and NCS for perceptual color communication.

Applications of standard colors include branding guidelines, user interface design, packaging, and corporate signage. By using standard colors, a brand maintains visual identity across contexts and devices, and designers can communicate more efficiently with suppliers and manufacturers.

Implementation considerations include choosing accessible colors with sufficient contrast against backgrounds and ensuring colors are reproducible across devices and materials. This may require color management, calibration, and documented swatches with exact codes and tolerances.

Examples of commonly used standard colors in web design are white (#FFFFFF), black (#000000), red (#FF0000), green (#00FF00), blue (#0000FF), and gray (#808080). More specialized standards include Pantone swatches, RAL color codes, and NCS values used by designers and manufacturers.