soldesign
Soldesign is a term used in design and business discussions to describe an approach that integrates sales considerations into the design process so products are more likely to succeed in the market. It is not a formal discipline, but a framework that seeks to align product design with market demand and go-to-market strategy.
Its core aims include delivering user value, ensuring technical feasibility, achieving profitability, and enabling scalability. Proponents
Practically, soldesign follows a cycle that starts with market and user insights, defines objective metrics, and
It is applied across domains including consumer electronics, apparel, furniture, digital products, and services, particularly within
Reception is mixed. Proponents argue that soldesign improves alignment between customer needs and business goals, shortening
Related topics include design thinking, go-to-market strategy, product-market fit, and design for manufacturability.