showbags

Showbags are collection bags sold at public exhibitions, especially agricultural shows in Australia and New Zealand. A showbag comprises a bag stuffed with a curated assortment of goods—such as licensed toys, cosmetics, confectionery, stationery, and promotional items—from vendors and sponsors. Bags can be pre-packaged by the show or assembled by individual stalls, and prices range from inexpensive to premium. The contents are often themed around popular brands or franchises, and many showbags feature licensed characters from film, television, or sports teams.

Originating in the mid-20th century as promotional giveaways, showbags evolved into a staple of show culture, with major events hosting dedicated showbag halls or marketplaces that highlight dozens of options. They are commonly purchased by families visiting fairs and are sometimes used as souvenirs or collectibles.

Economics and regulation: Showbags are a significant revenue stream for organizers and exhibitors. Because contents vary by bag, their value can be hard to judge before purchase. Items come with varying safety and copyright considerations, and organizers may impose guidelines to ensure age suitability and compliance with consumer protection and licensing requirements. In recent years, concerns about packaging waste and consumerism have motivated some shows to promote sustainability and more responsible alternatives.

Contemporary practice: Major Australian shows such as the Royal Melbourne Show and the Sydney Royal Easter Show maintain large showbag offerings, while online shops and official showbag catalogs extend the concept beyond the event itself.