selgesõnalist

Selgesõnalist, also known as plain language or clear language, refers to a communication style that prioritizes simplicity, clarity, and accessibility. The goal is to ensure that information is easily understood by the broadest possible audience, including those with limited literacy skills, varying levels of education, or cognitive challenges. This approach is widely used in various fields such as marketing, legal documentation, healthcare, and public administration to improve comprehension and engagement.

In Estonia, the concept of selgesõnalist has gained prominence in recent years, particularly in government and public sector communications. The Estonian government has actively promoted the use of plain language in official documents, legislation, and public services to enhance transparency and reduce bureaucratic barriers. Initiatives like the "Selgesõna" (Plain Language) campaign encourage institutions to adopt clearer, more straightforward language in their communications.

Key principles of selgesõnalist include avoiding unnecessary jargon, using short sentences and paragraphs, defining technical terms, and organizing information logically. It also emphasizes active voice, familiar words, and a conversational tone. For example, instead of saying "It is requested that you submit the form by the deadline," a selgesõnalist version might read, "Please send the form by the deadline."

Research shows that plain language can improve readability, reduce misunderstandings, and increase compliance with instructions or regulations. By making information more accessible, selgesõnalist fosters better public engagement and trust in institutions. Organizations often undergo training or adopt guidelines to ensure their communications meet these standards. Tools and resources, such as readability analyzers and style guides, are also available to assist in refining written content.