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Salesforce, Inc., commonly known simply as Salesforce, is an American cloud computing company that provides a family of software as a service applications focused on customer relationship management (CRM) and a broader set of enterprise applications. Founded in 1999 by Marc Benioff and Parker Harris, it popularized the software-as-a-service model and the idea of delivering business software via the internet. The company is headquartered in San Francisco and operates globally.

Salesforce's core products include Sales Cloud for sales automation, Service Cloud for customer service, Marketing Cloud for digital marketing, Commerce Cloud for e-commerce, and the Platform for building and integrating custom apps. It also operates Tableau for data visualization and analytics and Slack for team collaboration, both of which are integrated into the broader platform. The AppExchange marketplace allows customers to install third-party apps and tailor the system to specific needs. In addition, Salesforce has expanded into analytics and data management through these acquisitions and integrated offerings.

The platform is built on a multi-tenant cloud architecture with APIs and developer tools that support customization, integration, and low-code development. It emphasizes data privacy and security, maintaining certifications and compliance programs such as SOC 2 and ISO 27001, and supporting GDPR readiness for customers operating in the EU. Salesforce’s AI component, Einstein, provides predictive analytics and automation across its product lines.

Salesforce is one of the largest enterprise software vendors, serving a broad range of industries. It competes with Microsoft Dynamics 365, Oracle, SAP, Adobe Experience Cloud, and other CRM and cloud providers. Its business model focuses on subscription revenue and ongoing platform expansion, including acquisitions to broaden capabilities and industry-specific solutions.