riskijulgust
Riskijulgust is a theoretical concept used in risk studies to describe a particular mode of risk perception that emerges in seasonal or ceremonial contexts, especially around winter holidays. It refers to the heightened sensitivity to uncertainty and potential losses that people experience when engagement in holiday activities—travel, shopping, gatherings—creates emotional and financial stakes.
The term combines elements from risk language with "julgust," a portmanteau inspired by holiday-associated impulses and
Its conceptual framework includes risk appraisal (assessing likelihood and potential impact), emotional drivers (social norms, guilt,
Applications span consumer finance, travel safety, event planning, and public messaging aimed at reducing excessive exposure