rinunciaits

Rinunciaits is a coined term used in discussions of digital ethics and philosophy to describe a practice or ideology that centers on deliberate renunciation of certain digital technologies and habits. It is often framed as a response to concerns about surveillance, attention fragmentation, consumer pressure, and dependency on online platforms. In discussions, rinunciaits is treated as a broad umbrella for both personal and collective strategies of withdrawal or restraint from pervasive digital infrastructures.

Etymology and usage of the term are debated. The word is typically interpreted as a blend of the Italian rinuncia, meaning renunciation, with a suffix or acronym that variously appears asITS (informational technology systems) or as a general suffix indicating a movement. Because rinunciaits is a relatively new and contested term, exact definitions vary across authors and communities.

Practices associated with rinunciaits commonly include reducing the number of devices and online accounts, prioritizing privacy-preserving technologies, adopting offline-first workflows, and curating media consumption to minimize distraction and manipulation. Some adherents emphasize communal or political dimensions, advocating collective renunciations to challenge data capitalism and to reclaim time, attention, and agency.

Reception of rinunciaits is mixed. Proponents view it as a practical framework for regaining autonomy in a highly mediated environment, while critics argue that the approach can be impractical or elitist and may not address structural factors shaping digital life. The term remains peripheral in mainstream discourse but continues to appear in digital-minimalism discussions and debates on privacy, tech design, and citizen autonomy.

See also: digital minimalism, privacy-by-design, decluttering, techno-ethics.