retargetingin
Retargetingin is a digital advertising practice that targets users who have previously interacted with a brand’s website or mobile app but did not convert. The goal is to re-engage these users as they continue browsing online, reminding them of products or services and encouraging a return visit or purchase. It relies on identifiers such as cookies, pixels, or mobile advertising IDs to recognize returning visitors across sites and apps.
Common methods include pixel-based retargeting, where a small script placed on a site places a tracking cookie
Data and privacy considerations are central to retargetingin. It typically relies on cookies or device identifiers,
Effectiveness varies by industry and execution. Retargetingin generally improves conversion rates and return on ad spend