reklaamieeskirju
Reklaamieeskirju is the Estonian term for the set of rules and ethical guidelines that govern advertising practices. It encompasses standards and codes designed to promote truthful, non-deceptive, and responsible advertising while respecting public welfare, consumers, and social norms. The framework is often maintained by industry bodies as a self-regulatory system and may operate alongside statutory laws.
Scope and applicability: Reklaamieeskirju applies to advertisers, advertising agencies, media owners, and other actors involved in
Key principles: Core principles usually include truthfulness and accuracy of statements, substantiation for claims—especially about health,
Enforcement and relationship to law: Enforcement is often carried out by a self-regulatory body through complaints