readytobuy

Readytobuy, stylized as a single word in many marketing contexts, is a term derived from the phrase “ready to buy.” In retail and consumer research, it denotes a consumer who has progressed toward making a purchase and is regarded as having high purchase intent. It is not a formal classification but a descriptive label used to describe late-stage behavior in the buyer journey.

Signals associated with readytobuy include repeated site visits to product pages, frequent comparisons, items placed in cart or wishlist, initiating checkout, requesting price or shipping information, and returning to complete a purchase within a short window. Marketers and analytics platforms track these signals with event data, page views, funnels, and attribution models to identify audiences likely to convert.

Applications include targeted retargeting, on-site messaging, and personalized offers. Once a user is deemed readytobuy, teams may deploy time-sensitive promotions, free shipping, financing options, or expedited checkout to close the sale. The concept supports optimization of conversion rates and efficiency of sales outreach by focusing resources on high-intent users.

Brand usage varies; some vendors may market readytobuy as a product name, campaign, or module within marketing automation suites. Others use it as a descriptive label rather than a formal category. The term’s exact meaning can differ between organizations depending on their data capabilities and business goals.