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Pseudoevent is a term coined by Daniel J. Boorstin in his 1961 book, The Image: A Guide to Pseudo-Realities in America. It refers to an event that is deliberately created or staged to be reported by the media. Pseudoeven ts are not spontaneous occurrences but are manufactured to generate publicity and shape public perception. They often mimic real events but lack genuine substance or authenticity.

The purpose of a pseudoevent is to create a sense of news or importance where none might naturally exist. This can be done by corporations to promote products, politicians to gain attention, or public relations professionals to manage a narrative. Examples include press conferences held without significant news to announce, carefully orchestrated demonstrations, or staged photo opportunities designed for maximum media impact. Boorstin argued that in modern society, the ability to create and disseminate pseudoeven ts has become a powerful tool for influencing public opinion and creating a manufactured reality. These events often overshadow genuine news and can lead to a public increasingly detached from authentic experiences, instead engaging with a curated and often superficial representation of events.