promotora

Promotora is the feminine form of promotor in Spanish and is used to refer to a person who promotes or publicizes a product, service, event, or idea. In many contexts, it serves as a job title for women working in marketing or events, including in retail environments, trade shows, concerts, and promotional campaigns.

In business and commerce, a promotora may conduct product demonstrations, manage in-store promotions, recruit participants for campaigns, collect feedback, and coordinate promotional activities with brands and retailers. The role can be short-term or ongoing and is often combined with sales or merchandising tasks.

In health and social services, promotora or promotora de salud denotes a community health worker who provides education, outreach, and navigation assistance. Promotoras work with communities to increase awareness about preventive care, maternal and child health, vaccination, disease prevention, and access to services; they often operate through clinics, NGOs, or government programs and may receive formal training.

The usage and responsibilities of promotoras vary by country and program, and many regions maintain networks or associations to support training and professional standards. The masculine form is promotor, used for male workers in related roles, while promotora emphasizes the female gender in the title.