programmatisk

Programmatisk is a term used in Swedish, Norwegian and Danish to describe something that is determined by or generated through a program, or that follows a predefined program of rules and requirements. The word is the direct translation of the English "programmatic" and can apply to software, processes, or design contexts.

In computing and software development, the term commonly describes actions performed through code rather than manual interaction. Programmatic access or programmatic interfaces allow applications to manipulate data or services automatically. Programmatic content generation, scripting, and automation use a defined program to produce results.

In digital advertising, programmatic advertising refers to the automatic buying, placement, and optimization of digital ads using algorithms and platforms in real time, replacing manual insertion orders.

In architecture and urban design, programmatic design or architecture refers to creating form and structure based on a defined program of uses, activities and requirements, rather than purely aesthetic considerations.

Etymology: The form derives from the English "programmatic," via the Scandinavian languages, from program + -matic, with roots in Latin and Greek through the word program.

See also: programmatic advertising, APIs, automation.