prissätter

Prissätta is a Swedish verb meaning to determine the price of a good or service. The corresponding noun form prissättning describes the act or process of pricing. The term is used across business, accounting and economics to denote how a firm or seller sets prices to reflect costs, demand, competition and perceived value.

Pricing decisions take into account various factors: marginal costs and overhead, target profit, price elasticity of demand, competitive pricing, market position, and regulatory or contractual constraints. Firms may employ different strategies, such as cost-plus pricing, value-based pricing, or market-based pricing, and can use dynamic or segment-based pricing to respond to changes in demand or capacity.

Pricing decisions have implications for revenue, profits, and consumer welfare and are subject to legal and ethical considerations. Price-fixing or collusive pricing with competitors is illegal in many jurisdictions; transparent and non-discriminatory pricing practices are generally expected.

Related terms include prisättning (the noun form commonly used in Swedish for pricing), price elasticity, pricing strategy, price discrimination, and price leadership. Pricing is a central component of business strategy and can be adapted to market conditions, product life cycles, and organizational objectives while remaining subject to competition law and consumer protections.