prijsframing

Prijsframing is a marketing technique used to present prices in a way that influences consumers' perceptions and purchasing decisions. The term "prijsframing" is a Dutch term, directly translating to "price framing." This method manipulates how prices are displayed, making the product or service seem more affordable, competitive, or appealing to the target audience.

Customers are often more sensitive to relative prices rather than absolute prices. For instance, a store might list a product's price as $99.99 rather than $100.00. This subtle change in presentation can make the same product seem cheaper. Similarly, comparing similar products side-by-side can make their prices appear more competitive.

Prijsframing also involves using anchors in pricing, where a higher price is used as a reference point to make a lower price seem more attractive. This technique can create an illusion of value. Another example of prijsframing is the use of the "tax-free" or "pre-tax" label, which can make a product seem cheaper than it actually is.

It is worth noting that prijsframing can be used both positively and negatively. While it can be used to make a product appear more affordable, it can also lead to consumer confusion or mistrust if not used transparently. As with any marketing technique, the ethics of prijsframing depend on how it is executed. When used honestly and with the customer's best interest in mind, it can be a valuable tool for businesses to competitive pricing.