presentering

Presentering is the act of conveying information or an argument to an audience through spoken language, often supplemented by visual aids. The term is used in several Scandinavian languages and is closely related to the English word presentation. It encompasses planning, delivery and the use of materials such as slides, charts or demonstrations to support the message.

A typical presentering has a defined objective, a logical structure (an opening that states the purpose, a body that presents the main points, and a closing that summarizes and, if applicable, calls for action), and a delivery that combines clear speech, appropriate pace, eye contact and, where relevant, body language. Visual aids should reinforce key points, remain legible, and avoid overwhelming text. Preparation often includes rehearsals and adaptation to the audience and setting, including time limits and technical requirements.

Common formats include informational presentations, persuasive pitches, instructional demonstrations, and project updates. In education, students perform presentering to explain work or respond to questions; in business, it may be a sales pitch or a status briefing. Digital tools allow slides, videos and live demonstrations, but successful presentering remains a matter of clarity and engagement.

Best practices emphasize a clear objective, audience awareness, concise content, consistent design, accessible language, and practice. Avoid reading verbatim from slides, use visuals to illustrate rather than replace speech, and be prepared for questions. Effective evaluative criteria include clarity, structure, relevance, evidence, and the ability to hold audience attention.