precure

Precure, short for Pretty Cure, is a Japanese magical girl media franchise produced by Toei Animation and created by Izumi Todo. Since its debut with Futari wa Pretty Cure (2004–2005), the franchise has grown into a long-running series with numerous seasons, films, and related media.

Conceptually, each season introduces a new group of young girls who gain magical abilities and transform into heroines to defend the world from evil forces. They typically form a team with color-themed outfits, partner creatures or mascots, and use attacks and powers associated with themes such as light, friendship, and hope. Transformation sequences and the idea of growth through cooperation are common elements, with each season setting a distinct world and motif—ranging from color and animal motifs to seasonal or fantasy-inspired themes.

Format and media, The core anime is accompanied by feature films released alongside seasons, as well as manga adaptations, video games, stage shows, and a broad line of merchandise, especially toys. The franchise is primarily broadcast in Japan but has been licensed for international release in various regions, sometimes with localized dubs or adaptations.

Impact and reception, Precure is one of the most enduring franchises in the magical girl genre, noted for presenting ensembles of strong female leads, emphasis on teamwork and resilience, and its message-driven storytelling. It has cultivated a large fan base and extended into stage productions, musicals, and cross-media collaborations, contributing to the ongoing popularity of the magical girl format.