pozicionimi
Pozicionimi is a strategic concept used in marketing and branding to describe how a product, brand, or organization is perceived relative to competitors by a defined audience. It encompasses the intended place in the market and in customers’ minds, influenced by product attributes, price, distribution, messaging, and overall experience. In Albanian usage, pozicionimi denotes the deliberate placement of a brand or product in the market.
The positioning process typically starts with identifying a target audience and its needs, followed by competitive
Tools commonly used in pozicionimi include perceptual maps, which plot brands on dimensions important to customers,
Limitations include market changes, new entrants, or over-claiming that can erode credibility. Periodic reviews help ensure