ostajapersoon
An ostajapersoon, often translated as buyer persona, is a semi-fictional representation of a business’s ideal customer. It is based on market research and real data about existing customers and helps align marketing, product, and sales efforts with the needs and priorities of those buyers.
A typical ostajapersoon includes demographic and firmographic details (such as age, location, job title, company size),
Creation usually combines qualitative and quantitative data: customer interviews, surveys, CRM and analytics, and insights from
Uses of ostajapersoon include guiding product development, tailoring value propositions, shaping marketing campaigns and channel choices,
Example: Sara, 38, procurement manager at a mid-sized retailer in Helsinki. Goals: reduce costs and supplier