motivimitinformed

The term motivimitinformed is a coined concept in behavioral science describing an approach in which motivation and information are treated as mutual drivers of decision making.

It defines a framework where readiness to act emerges from the interaction of motivational states (goals, rewards, costs) and informational inputs (risk, feedback, framing). Information is shaped to align with motivation, while motivation guides how information is sought and interpreted.

Mechanisms include motivational cues, information architecture, and feedback loops. The approach acknowledges two directions: motivation-leading information seeking and information-leading motivation.

Applications span education, health behavior, workplace design, and human–computer interfaces, where tailored information sustains engagement, promotes adherence, and aligns data presentation with user goals.

Evaluation and concerns note limited empirical support for this nascent concept, risks of circular reasoning and manipulation, and ethical considerations such as transparency and autonomy.

Origin and status: The term has emerged in recent academic discourse as a shorthand for studying affective-information interactions and remains subject to debate.