mediateksti
Mediateksti is a concept in media studies describing textual content that exists within mediated communication. It refers to how text is produced, distributed, and interpreted across multiple channels such as news sites, social networks, video platforms and messaging apps. The term covers not only the plain article body or post, but also the surrounding text and features that accompany it, including headlines, captions, subtitles, metadata, tags, comments and transcripts.
A central idea is that mediateksti is always mediated. Its creation and meaning are shaped by platform
In research and education, mediateksti is used to analyze information flow, gatekeeping, and digital literacy. Common
Illustrative examples include a news article with its headline and metadata, a YouTube video with captions