masscustomizable
Masscustomizable describes products or services designed to be tailored to individual customer specifications while still being produced at scale. It combines the flexibility of customization with the efficiencies of mass production, aiming to deliver personalized options without incurring the high costs associated with bespoke manufacturing. The approach relies on modular design, configurable features, and information-enabled processes that let each customer influence the final specification.
Key principles include modular product architectures with standardized interfaces, configurable options and features, postponement or delayed
History and context: the concept of mass customization gained prominence in the late 1980s and early 1990s,
Applications and examples: mass customization is common in apparel and footwear, consumer electronics, furniture, automotive, and
Benefits and challenges: potential advantages include higher customer satisfaction, better differentiation, reduced inventory risk, and faster