massaräätälöinnin

Massaräätälöinti, sometimes translated as mass customization, is a business strategy that aims to provide individual customers with products or services that meet their specific needs, while still achieving economies of scale through mass production techniques. It bridges the gap between the high volume and low cost of mass production and the unique offerings of individual customization. This is typically achieved through a combination of flexible manufacturing systems, modular product design, and advanced information technology.

The core idea behind massaräätälöinti is to offer a wide range of options and configurations to customers, allowing them to personalize their purchases. This can range from selecting colors and features to more complex design choices. The production process is designed to be agile, capable of switching between different product variations efficiently without significant cost penalties. This often involves using standardized components that can be combined in numerous ways.

Information technology plays a crucial role in enabling massaräätälöinti. Configurator software on company websites allows customers to design their products online, and this information is directly fed into the production system. This streamlines the order-to-delivery process and ensures that the customized product is manufactured accurately. Examples of industries that commonly employ massaräätälöinti include automotive, furniture, and computer manufacturing. The benefits for businesses include increased customer satisfaction, higher loyalty, and the ability to command premium prices for personalized goods.