Massaräätälöinti

Massaräätälöinti is a Finnish term that translates to mass customization. It refers to a production and marketing strategy that aims to deliver products or services tailored to individual customer needs while still achieving economies of scale comparable to mass production. The core idea is to offer a wide variety of options and choices to customers, allowing them to personalize their purchases.

This approach typically involves a modular product design or service offering, where a base product or service is combined with different components or features chosen by the customer. This allows for a high degree of variation without requiring a complete redesign for each individual order. Technology plays a crucial role, enabling efficient order management, flexible manufacturing processes, and the ability to communicate customization options to customers.

Massaräätälöinti bridges the gap between the high cost of bespoke craftsmanship and the limited choices of mass-produced goods. It allows companies to meet diverse customer demands, increase customer satisfaction, and potentially gain a competitive advantage. Examples can be found in various industries, from car manufacturing where customers can choose features and colors, to online retailers offering personalized clothing or gift items. The challenge lies in managing the complexity of production and inventory while maintaining efficiency and profitability.