marketingnahen
Marketingnahen is a German term used to describe elements that are closely aligned with marketing practice. It is not a formal technical term in all marketing frameworks but serves as a descriptive label in management and business discourse. The base adjective marketingnah means "marketing-oriented" or "close to marketing," and marketingnahen is the declined form used before plural nouns, for example marketingnahen Kennzahlen or marketingnahen Abteilungen.
Usage and scope include data, processes, or structures that directly support marketing objectives. Typical uses are
Relation to other concepts: Marketingnah is often discussed alongside marktorientiert and customer-centric approaches. It denotes proximity
See also: Marktorientierung; Marketing; KPI; Customer-centric; Markenführung; Unternehmensstrategie.