markaðsfræðilega

Markaðsfræðilega is an Icelandic term that translates to "marketing-wise" or "from a marketing perspective." It refers to an approach or consideration that prioritizes marketing objectives and strategies. When something is described as "markaðsfræðilega," it means it is being evaluated or executed with the intention of achieving marketing goals, such as increasing brand awareness, driving sales, or enhancing customer engagement.

This concept is applied across various aspects of business. For instance, a product development team might consider marketability at the design stage, ensuring the product appeals to the target audience and possesses features that can be effectively communicated through marketing channels. Similarly, a pricing strategy might be determined "markaðsfræðilega" if it aims to position the product competitively or create a perception of value.

In essence, "markaðsfræðilega" signifies a conscious and deliberate integration of marketing principles into decision-making processes. It's about understanding the market landscape, consumer behavior, and competitive environment to formulate actions that lead to desired marketing outcomes. This perspective ensures that business activities are aligned with the overarching goal of connecting with customers and achieving commercial success through effective promotion and positioning.