manipuleeri

Manipuleeri is a verb in Estonian meaning to manipulate, with both a physical and a social sense. In the physical sense it can mean to operate, handle, or maneuver equipment or objects. In the social sense it refers to influencing or controlling a person, group, or information, often through indirect or concealed means. The word is commonly used in discussions of psychology, politics, media, and everyday situations where influence or handling of a situation is involved.

Etymology and form: Manipuleeri is a stem derived from manipuleer-, the Estonian base built from the international root used in multiple languages to describe manipulation. The infinitive form is manipuleerida, while the imperative singular form is manipuleeri. Related nouns include manipuleerimine (manipulation), manipuleerija (manipulator), and manipuleeriv (manipulative). The term is generally treated as neutral in form, but it carries negative or critical connotations when applied to social influence or deception.

Usage and nuance: In neutral technical contexts, manipuleerida can describe handling tools or operating equipment, for example, “seadet manipuleerida” (to operate a device). In ethical or communicative discussions, it often implies exerting influence over others in a way that may be insincere, coercive, or exploitative. The word frequently appears in critiques of persuasive strategies that aim to shape opinions or behavior without transparency.

See also: influence, manipulation, persuasion, manipulation ethics, manipuleerimine.

Examples: Ta manipuleerib olukorra, et saavutada soovitud tulemus. See strateegia on manipuleeriv ja võib olla ebaeetiline. Manipuleerimine publiku emotsioonidega on töös eelnevalt kritiseeritud. Manipuleerija püüdis publikut eksitada.