magánbanki

Magánbanki, a Hungarian term that translates roughly to private banking, refers to a banking service model that focuses on tailored wealth management for affluent individuals. It is not a separate type of bank but a suite of services delivered by banks to high‑net‑worth clients, often through a dedicated relationship manager. The core aim is to combine investment management, financial planning, and personalized credit solutions in a discreet and integrated offering.

Services may include discretionary portfolio management, bespoke investment advice, estate and succession planning, tax optimisation where permitted, custody and safekeeping, credit facilities secured by assets, and access to exclusive investment opportunities and products. Banks may also coordinate with legal and tax professionals to provide holistic family‑office style support.

Client profile: typical magánbanki clients have substantial investable assets, often families or business owners seeking continuity across generations. A private banker or relationship manager acts as a single point of contact, coordinating investment strategy, risk management, and reporting. Onboarding involves risk assessment, suitability reviews, and privacy considerations.

Regulation and market: Private banking operates within the same regulatory framework as other banking activities. In Hungary and the European Union, private banks are usually part of universal banks rather than standalone entities. Supervisory oversight comes from national authorities, such as the Hungarian National Bank, and EU rules on capital, disclosure, and client protection influence private banking practices. The sector has seen digitalisation, with emphasis on security, transparency, and compliance.