lokalisointi

Lokalisointi is the process of adapting a product, service, or content to a specific locale or market. It involves not only translating text, but also adjusting cultural references, formats, and functionality so that it feels native to local users. In practice, lokalisointi covers language, user interface, imagery, legal and regulatory requirements, and the overall user experience in the target region.

Common domains include software, websites, mobile apps, video games, manuals, and marketing materials. Tasks typically include translating content; adapting UI layouts to accommodate different text directions and lengths; adjusting dates, times, numbers and currency formats; choosing culturally appropriate imagery and color schemes; localizing logos and branding elements; implementing locale-specific SEO and accessibility considerations; and ensuring compliance with local laws and privacy rules.

Process and tools: internationalization (i18n) prepares content for localization by separating translatable data from code and using locale-aware formats. Localization workflow includes content extraction, glossary and style guide creation, translation with translation memories, linguistic editorial review, and functional QA in the target locale. Localization platforms, computer-assisted translation tools, and terminology databases support consistency across mass updates and multiple languages.

Quality standards and management: many projects align with standards such as ISO 17100 for translation services and internal style guides. Success metrics include translation quality, terminology consistency, time-to-market, and user satisfaction in the target locale.