limeandsun
Limeandsun is a fictional multidisciplinary brand and online platform that centers on design, art, and lifestyle, with a focus on bright citrus-inspired palettes and sun imagery. The concept is used here to illustrate a case study of how a single brand identity can unite graphic design, product curation, and editorial content around a cohesive color language.
Rooted in a philosophy of optimistic minimalism, limeandsun promotes sustainable practices and transparent sourcing. The visual
Content is distributed through a stylized website and social channels, emphasizing accessible design education and community
Within design discourse, limeandsun is noted for its emphasis on daylight-inspired aesthetics and its use of