kriskommunikationsplan

A kriskommunikationsplan, or crisis communication plan, is a structured document that guides how an organization communicates during and after a crisis. It specifies who speaks, what is said, when it is released, and through which channels, with the aim of protecting people, operations, and reputations while providing timely and accurate information to stakeholders.

The purpose of a kriskommunikationsplan is to coordinate communications across leadership, operations, legal, and communications teams, ensuring a consistent message and rapid response. It defines objectives, identifies key audiences, and outlines the framework for message development, approval processes, and dissemination. The plan also addresses regulatory and ethical considerations, rumor control, and the management of sensitive information.

Key components typically include: a crisis team and roles (spokesperson, incident commander, liaison contacts); stakeholder and audience analysis; pre-approved core messages and templates; a channel strategy (traditional media, social media, internal communications); an escalation matrix and decision rights; timelines and trigger points for action; monitoring, listening, and media analytics; and post-crisis review procedures.

Development and maintenance involve risk assessment, scenario planning, and alignment with broader business continuity and incident response plans. The plan should be tested through drills and updated after exercises, real incidents, or changes in the organization. It remains a living document with regularly assigned owners, version control, and approved authorities.

Operational phases typically cover preparedness, response, recovery, and learning. During a crisis, the plan guides rapid message creation, stakeholder updates, and transparent, factual communication while coordinating with legal and safety measures. After a crisis, the plan informs evaluation, reputational recovery, and improvements for future incidents.