klientutvikling

Klientutvikling, often translated as client development or customer development, is a process within business and product management focused on understanding and meeting the needs of potential and existing customers. It involves a systematic approach to gathering feedback, testing assumptions, and iterating on product or service ideas based on real-world interactions with the target audience. The core principle is to reduce the risk of building a product or service that no one wants by engaging with potential users early and often.

This process typically involves activities such as conducting interviews with prospective customers, observing their behavior, and creating minimum viable products (MVPs) or prototypes for testing. The insights gained from these interactions are then used to refine the product's features, value proposition, and go-to-market strategy. Klientutvikling emphasizes learning and adaptation over rigid planning, allowing businesses to pivot or adjust their direction as they gain a deeper understanding of their market. It is a key methodology in lean startup and agile development frameworks. The ultimate goal is to build products and services that solve genuine customer problems and have a strong market fit.