kliendipõhine
Kliendipõhine is Estonian term describing an approach that prioritizes the needs, preferences, and experiences of customers in the design, development, and delivery of products and services. It is commonly translated as customer-centric or client-based. The concept is applied across business functions such as marketing, product management, service design, and user experience, and is often used to guide strategy and operations.
Core principles include basing decisions on robust customer insights, personalizing offerings, examining the full customer journey,
Benefits of a kliendipõhine approach include higher customer satisfaction and loyalty, increased lifetime value, better differentiation,
Examples can be seen in retail, banking, telecommunications, and digital services, where tailored recommendations, seamless multichannel
Etymology: it is a compound of kliendi (genitive of klient) and põhine (based). See also: customer experience,