kilpailijatietoa
Kilpailijatietoa, often translated as competitor intelligence, refers to the systematic gathering and analysis of information about an organization's competitors. This practice is crucial for businesses seeking to understand their competitive landscape, identify potential threats and opportunities, and inform strategic decision-making. The information collected can range from publicly available data such as annual reports, press releases, and marketing materials, to more discreetly obtained insights into competitor pricing, product development, sales strategies, and customer reviews.
The purpose of collecting kilpailijatietoa is multifaceted. It helps businesses benchmark their performance against rivals, understand
Methods for gathering kilpailijatietoa vary. They can include desk research, attending industry events, analyzing online presence,