kertakauppa
Kertakauppa is a Finnish term that translates to "once-off purchase" or "single purchase." It refers to a transaction where a customer buys a product or service with no expectation of repeat business or a subscription. This contrasts with recurring purchases, subscriptions, or long-term contracts.
Examples of kertakauppa include buying a coffee from a cafe, purchasing a single ticket to a movie,
Businesses that primarily operate on a kertakauppa model often rely on high sales volume, impulse purchases,
Understanding the concept of kertakauppa is important in analyzing consumer behavior and business models. It highlights